Fundamentals of Selling 13th Edition by Charles Futrell

تمرين 13

In the following statements, determine what parts of each statement are features, advantages, or benefits.
A) Hardware sales representative to homeowner: "Blade changing is quick and easy with this saw because it has a push-button blade release."
B) Consumer sales representative to grocery store buyer: "The king-size package of Tide will bring in additional profits because it is the fastest selling, most economical size."
C) Clothing salesperson to customer: "For long wear and savings on your clothing costs, you can't beat these slacks. All the seams are double-stitched and the material is 100 percent Dacron."