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book International Business 9th Edition by Charles Hill cover

International Business 9th Edition by Charles Hill

النسخة 9الرقم المعياري الدولي: 978-0078029240
book International Business 9th Edition by Charles Hill cover

International Business 9th Edition by Charles Hill

النسخة 9الرقم المعياري الدولي: 978-0078029240
تمرين 12
Why does Microsoft's traditional strategy of "one-size-fits-all" not work well in emerging markets like India? What is different about these markets? How do customers differ both in their characteristics and in the way they use technology?
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Case summary:
Company MSS is the most po...

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International Business 9th Edition by Charles Hill
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