International Business 8th Edition by Charles Hill

تمرين 8

The top management of your company, a manufacturer and marketer of wireless devices, has decided to pursue international expansion opportunities in Africa. In order to achieve some economies of scale, your strategy is aiming for a strategy of minimum local adaptation. Focusing on an African country of your choice, prepare an executive summary that features aspects of the product that cannot be standardized and that must be adapted to local conditions.