Contemporary Management 8th Edition by Gareth Jones,Jennifer George

تمرين 23

How to Compete in the Sandwich Business
Form groups of three or four people, and appoint one member as the spokesperson who will communicate your findings to the class when called on by the instructor. Then discuss the following scenario:
You and your partners are thinking about opening a new kind of sandwich shop that will compete head-tohead with Subway and Thundercloud Subs. Because these chains have good brand-name recognition, it is vital that you find some source of competitive advantage for your new sandwich shop, and you are meeting to brainstorm ways of obtaining one.
Identify the product attributes that a typical sandwich shop customer wants the most.