Contemporary Management 8th Edition by Gareth Jones,Jennifer George

تمرين 20

Reducing Resistance to Advances in Information Technology
Form groups of three or four people, and appoint one member as the spokesperson who will communicate your findings to the class when called on by the instructor. Then discuss the following scenario:
You are a team of managers in charge of information and communication in a large consumer products corporation. Your company has already implemented many advances in information technology. Managers and workers have access to e-mail, the Internet, your company's own intranet, groupware, and collaboration software.
Many employees use the technology, but the resistance of some is causing communication problems. A case in point is the use of groupware and collaboration software. Many teams in your organization have access to groupware and are encouraged to use it. While some teams welcome this communication tool and actually have made suggestions for improvements, others are highly resistant to sharing documents in their teams' online workspaces.
Although you do not want to force people to use the technology, you want them to at least try it and give it a chance. You are meeting today to develop strategies for reducing resistance to the new technologies.
A second group of resistant employees consists of middle managers. Some middle managers resist using your company's intranet. Although these managers do not resist the technology per se and do use electronic communication for multiple purposes, they seem to distrust the intranet as a viable way to communicate and get things done. What steps will you take to get these managers to take advantage of the intranet?