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Essentials of Strategic Management: The Quest for Competitive Advantage 4th Edition by John Gamble, Arthur Thompson, Margaret Peteraf
النسخة 4الرقم المعياري الدولي: 978-0078112898Essentials of Strategic Management: The Quest for Competitive Advantage 4th Edition by John Gamble, Arthur Thompson, Margaret Peteraf
النسخة 4الرقم المعياري الدولي: 978-0078112898 تمرين 4
What are the "weapons of competition" that rival companies in your industry can use to gain sales and market share? See Figure 3.7 to help you identify the various competitive factors.
FIGURE 3.7 Factors Affecting the Strength of Competitive Rivalry
FIGURE 3.7 Factors Affecting the Strength of Competitive Rivalry
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There are two important weapons for comp...
Essentials of Strategic Management: The Quest for Competitive Advantage 4th Edition by John Gamble, Arthur Thompson, Margaret Peteraf
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