Fundamentals of Management 7th Edition by Ricky Griffin

تمرين 2

Team Innovation
Purpose: To give you practice related to innovation as a team activity.
Introduction: Assume that your group is a team of professionals who are in charge of new-product design at your company.
Instructions:
Step 1: Using only the materials your professor will give to you, design and construct a new product. This product can be something wholly new or an improvement on an existing product.
Step 2: Present your product to the class. Explain its use, features, and appeal to consumers.
Follow-Up Questions:
How much influence did the selection of materials have on your design?
Describe the various roles played by members of your group. For example, did anyone function primarily as a "voice of caution"? Did anyone serve as a devil's advocate? Did anyone work as a facilitator, smoothing over feelings and resolving conflicts? Were some members better at design, or at implementation? What, if anything, does this tell you regarding the various roles that individuals take in the innovation process in organizations?