Global Business Today 7th Edition by Charles Hill

تمرين 1

Use the globalEDGE Resource Desk (http://globalEDGE.msu.edu/resourcedesk/) to complete the following exercises:
You are the marketing manager for a diversified food and beverage company. Preliminary market research indicates that Chile holds significant opportunities for your products. Using an analysis of the food and beverage industry in Chile used by Australian suppliers, prepare a short report identifying the factors that must be considered when formulating the marketing strategy for this country.