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book International Management 8th Edition by Fred Luthans,Jonathan Doh cover

International Management 8th Edition by Fred Luthans,Jonathan Doh

النسخة 8الرقم المعياري الدولي: 978-0078112577
book International Management 8th Edition by Fred Luthans,Jonathan Doh cover

International Management 8th Edition by Fred Luthans,Jonathan Doh

النسخة 8الرقم المعياري الدولي: 978-0078112577
تمرين 5
Consider that both a retail chain and a manufacturing company want to expand overseas.What environmental factors would have the most impact on these companies? What ratio of environmental scanning to internal analysis should each employ? What key factors of success differentiate the two?
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International strategic management is th...

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International Management 8th Edition by Fred Luthans,Jonathan Doh
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