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book International Management 8th Edition by Fred Luthans,Jonathan Doh cover

International Management 8th Edition by Fred Luthans,Jonathan Doh

النسخة 8الرقم المعياري الدولي: 978-0078112577
book International Management 8th Edition by Fred Luthans,Jonathan Doh cover

International Management 8th Edition by Fred Luthans,Jonathan Doh

النسخة 8الرقم المعياري الدولي: 978-0078112577
تمرين 6
Anheuser-Busch is attempting to expand in India, where beer is hardly ever consumed and liquor dominates the market.What areas should be targeted for strategic goals? What could be some marketing implications in the Indian market?
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International strategic management is th...

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International Management 8th Edition by Fred Luthans,Jonathan Doh
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