International Management 8th Edition by Fred Luthans,Jonathan Doh

تمرين 9

Mercedes recently changed its U.S.strategy by announcing that it is developing cars for the $30,000 to $45,000 price range (as well as its typical upper-end cars).What might have accounted for this change in strategy? In your answer, include a discussion of the implications from the standpoints of marketing, production, and finance.