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book International Marketing 15th Edition by Cateora Graham cover

International Marketing 15th Edition by Cateora Graham

النسخة 15الرقم المعياري الدولي: 978-9339204464
book International Marketing 15th Edition by Cateora Graham cover

International Marketing 15th Edition by Cateora Graham

النسخة 15الرقم المعياري الدولي: 978-9339204464
تمرين 15
Define the country-of-origin effect and give examples.
التوضيح
موثّق
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Country-of-origin effect (COE) is also k...

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International Marketing 15th Edition by Cateora Graham
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