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book International Marketing 15th Edition by Cateora Graham cover

International Marketing 15th Edition by Cateora Graham

النسخة 15الرقم المعياري الدولي: 978-9339204464
book International Marketing 15th Edition by Cateora Graham cover

International Marketing 15th Edition by Cateora Graham

النسخة 15الرقم المعياري الدولي: 978-9339204464
تمرين 19
"One of the first things companies discover about international channel of distribution patterns is that in most countries it is nearly impossible to gain adequate market coverage through a simple channel of distribution plan." Discuss.
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The degree of coverage by a channel of d...

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International Marketing 15th Edition by Cateora Graham
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