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book Market-Based Management 6th Edition by Roger Best cover

Market-Based Management 6th Edition by Roger Best

النسخة 6الرقم المعياري الدولي: 978-0130387752
book Market-Based Management 6th Edition by Roger Best cover

Market-Based Management 6th Edition by Roger Best

النسخة 6الرقم المعياري الدولي: 978-0130387752
تمرين 17
Why would chief financial officers and senior management be comfortable with net marketing contribution as a financial measure of marketing profitability?
التوضيح
موثّق
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Marketing profitability metric
A market...

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Market-Based Management 6th Edition by Roger Best
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