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book Market-Based Management 6th Edition by Roger Best cover

Market-Based Management 6th Edition by Roger Best

النسخة 6الرقم المعياري الدولي: 978-0130387752
book Market-Based Management 6th Edition by Roger Best cover

Market-Based Management 6th Edition by Roger Best

النسخة 6الرقم المعياري الدولي: 978-0130387752
تمرين 2
How could Apple's chief marketing officer use Figure 2-23 to explain to Apple's CFO the value of marketing ROS and marketing ROI as corporate performance metrics?
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The Marketing ROS and ROI ratios help a ...

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Market-Based Management 6th Edition by Roger Best
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