Market-Based Management 6th Edition by Roger Best

تمرين 17

The four interactive marketing performance tools and application exercises outlined here will strengthen your understanding of market potential, the MDI, the market share index, the SDI, the product life cycle as it relates to profit, and sales forecasting. To access the tools, go to rogerjbest.com. You can determine the answers to many of the questions by entering the data in the questions. You may also enter other data to see the results, and you can save your work. The figure numbers in parentheses are related examples in Chapter 3, but the lettered instructions pertain to the online exercises.
Product Life-Cycle Sales and Gross Profit (Figure 3-15)
A. How would product life-cycle profit change if the market grew at a slower rate between 2010 and 2015 such that in 2015 market demand would be 375 million units?
B. What would be the impact on product life-cycle profits if the average selling price dropped to $850 by 2015 and percent margins dropped to 13 percent?