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book Market-Based Management 6th Edition by Roger Best cover

Market-Based Management 6th Edition by Roger Best

النسخة 6الرقم المعياري الدولي: 978-0130387752
book Market-Based Management 6th Edition by Roger Best cover

Market-Based Management 6th Edition by Roger Best

النسخة 6الرقم المعياري الدولي: 978-0130387752
تمرين 18
What is the logic of Textron in branding the Cessna product line? Why doesn't Textron use its company name as a major part of the branding and product line strategy?
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T is an aerospace with presence in a num...

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Market-Based Management 6th Edition by Roger Best
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