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book Market-Based Management 6th Edition by Roger Best cover

Market-Based Management 6th Edition by Roger Best

النسخة 6الرقم المعياري الدولي: 978-0130387752
book Market-Based Management 6th Edition by Roger Best cover

Market-Based Management 6th Edition by Roger Best

النسخة 6الرقم المعياري الدولي: 978-0130387752
تمرين 11
What type of marketing communication is Lexus most likely to create? How could the company measure the effectiveness of its communications effort?
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Marketing communication is basically a c...

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Market-Based Management 6th Edition by Roger Best
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