Market-Based Management 6th Edition by Roger Best

تمرين 9

The three interactive marketing performance tools and application exercises outlined here will improve your ability to use portfolio analysis in selecting an effective strategic market plan. To access the tools, go to www.MBMBEST.com. For the questions in the exercises, you may enter the data presented to obtain the answers. You may also enter other data to see the results, and you may save your work. The figure numbers in parentheses are related examples in Chapter 11, but the instructions pertain to the online exercises.
Market Growth Rate-Share Development Portfolio (Figure 11-7)
? Using the data provided (strategy presented in Figure 11-7), adjust the portfolio position based on market growth rate and efforts to improve share performance metrics. What is the potential impact for future sales and profits?