Market-Based Management 6th Edition by Roger Best

تمرين 13

The three interactive marketing performance tools and application exercises outlined here will improve your ability to use portfolio analysis in selecting an effective strategic market plan. To access the tools, go to www.MBMBEST.com. For the questions in the exercises, you may enter the data presented to obtain the answers. You may also enter other data to see the results, and you may save your work. The figure numbers in parentheses are related examples in Chapter 11, but the instructions pertain to the online exercises.
GE/McKinsey Portfolio (Figure 11-8)
? Using the data provided, alter the market attractiveness and competitive position ratings to create a revised portfolio for product A. How would you expect the revised portfolio to perform with respect to sales and profits?