Market-Based Management 6th Edition by Roger Best

تمرين 12

The three interactive marketing performance tools and application exercises outlined here will improve your ability to evaluate the four specific market strategies for each of the three offensive core strategies. To access the tools, go to www.MBM-BEST.com. Each of these marketing performance tools is based on Figure 12-4.
Offensive Strategies-Core Strategy I: Grow in Existing Markets
? Using the data provided, evaluate the four offensive strategies for growing sales in existing markets.