Market-Based Management 6th Edition by Roger Best

تمرين 3

The three interactive marketing performance tools and application exercises outlined here allow you to evaluate the two relevant market strategies for each of the three defensive core strategies. To access the tools, go to www.MBM-BEST.com. Each of these marketing performance tools is based on Figure 13-2.
Defensive Strategies-Core Strategy I: Protect Position
? Using the data provided, evaluate the two strategies for protecting profits.