Market-Based Management 6th Edition by Roger Best

تمرين 10

The three interactive marketing performance tools and application exercises outlined here allow you to evaluate the two relevant market strategies for each of the three defensive core strategies. To access the tools, go to www.MBM-BEST.com. Each of these marketing performance tools is based on Figure 13-2.
Defensive Strategies-Core Strategy III: Monetize, Harvest, or Divest
? Using the data provided, evaluate the two strategies for maximizing short-run cash flow.