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book Market-Based Management 6th Edition by Roger Best cover

Market-Based Management 6th Edition by Roger Best

النسخة 6الرقم المعياري الدولي: 978-0130387752
book Market-Based Management 6th Edition by Roger Best cover

Market-Based Management 6th Edition by Roger Best

النسخة 6الرقم المعياري الدولي: 978-0130387752
تمرين 11
How would a company like Apple with a sound marketing planning process differ from a business with no marketing plan in the following?
Discovering opportunities
Leveraging existing systems, assets, and core capabilities
Implementing a market-focused strategy
Allocating resources
Planning performance
التوضيح
موثّق
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Company A is an American multinational t...

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Market-Based Management 6th Edition by Roger Best
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