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book Market-Based Management 6th Edition by Roger Best cover

Market-Based Management 6th Edition by Roger Best

النسخة 6الرقم المعياري الدولي: 978-0130387752
book Market-Based Management 6th Edition by Roger Best cover

Market-Based Management 6th Edition by Roger Best

النسخة 6الرقم المعياري الدولي: 978-0130387752
تمرين 16
Why is net profit often a misleading indicator of the profit impact of a marketing strategy for a company like General Motors?
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Net profit is not a clear measure for as...

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Market-Based Management 6th Edition by Roger Best
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