Market-Based Management 6th Edition by Roger Best

تمرين 17

The three interactive marketing performance tools and the application exercises outlined here will add to your understanding of the positive impact of market-based management on financial performance. To access the tools, go to www.MBM-BEST.com. For the questions, you may enter the data presented to obtain the answers. You may also enter other data to see the results, and you may save your work.
Asset Management and Invested Capital
? Increase assets from $1,500 to $1,550 (which lowers the assets to sales ratio from 0.67 to 0.65) and evaluate the impact on financial performance. Then return assets to $1,500, decrease the long-term debt from $500 to $400, and evaluate the effects of this change on financial performance.