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book Marketing 13th Edition by Gary Armstrong, Philip Kotler cover

Marketing 13th Edition by Gary Armstrong, Philip Kotler

النسخة 13الرقم المعياري الدولي: 978-0134149530
book Marketing 13th Edition by Gary Armstrong, Philip Kotler cover

Marketing 13th Edition by Gary Armstrong, Philip Kotler

النسخة 13الرقم المعياري الدولي: 978-0134149530
تمرين 9
As completely as possible, sketch the value delivery net-work for Apple Pay.
2. With respect to Apple Pay, is Apple a producer, a consumer, or an intermediary? Explain.
3. Identify all the reasons why Apple's partnerships are essential to the success of Apple Pay.
4. With respect to marketing channels, what are some threats to Apple Pay's future?
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1.Convenience is the prime offering in t...

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Marketing 13th Edition by Gary Armstrong, Philip Kotler
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