Marketing 13th Edition by Gary Armstrong, Philip Kotler

تمرين 15

As a digital retailer, how does Alibaba provide value to Chinese consumers? Whit sets of values are unique to the Chinese market?
2. Given that Alibaba does not own or distribute any of the merchandise exchanged on its sites, describe what factors had to develop for the company to succeed.
3. Analyze Alibaba's business model relative to all the different forms of digital and online marketing covered in this chapter.
4. Can Alibaba succeed in countries outside of China? Why or why not?