
Marketing 13th Edition by Gary Armstrong, Philip Kotler
النسخة 13الرقم المعياري الدولي: 978-0134149530
Marketing 13th Edition by Gary Armstrong, Philip Kotler
النسخة 13الرقم المعياري الدولي: 978-0134149530 تمرين 10
Define strategic planning and briefly describe the four steps that lead managers and the firm through the strategic planning process. Discuss the role marketing plays in this process. (AACSB: Written and Oral Communication)
التوضيح
Strategic Planning is a process of devel...
Marketing 13th Edition by Gary Armstrong, Philip Kotler
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