Marketing 13th Edition by Gary Armstrong, Philip Kotler

تمرين 18

Form a small group and conduct a SWOT analysis for your school, a group that: you are a member of, a publicly traded company, a local business, or a nonprofit organization. Based on your analysis, suggest a strategy from the product/market expansion grid and an appropriate marketing mix to implement that strategy. (AACSB: Communication; Reflective Thinking)