
Marketing 13th Edition by Gary Armstrong, Philip Kotler
النسخة 13الرقم المعياري الدولي: 978-0134149530
Marketing 13th Edition by Gary Armstrong, Philip Kotler
النسخة 13الرقم المعياري الدولي: 978-0134149530 تمرين 11
How can a company gain competitive advantage through differentiation? Describe an example of a company that illustrates each type of differentiation discussed in the chapter. (AACSB: Written and Oral Communication)
التوضيح
Competitive advantage
Competitive advan...
Marketing 13th Edition by Gary Armstrong, Philip Kotler
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