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book Marketing 13th Edition by Gary Armstrong, Philip Kotler cover

Marketing 13th Edition by Gary Armstrong, Philip Kotler

النسخة 13الرقم المعياري الدولي: 978-0134149530
book Marketing 13th Edition by Gary Armstrong, Philip Kotler cover

Marketing 13th Edition by Gary Armstrong, Philip Kotler

النسخة 13الرقم المعياري الدولي: 978-0134149530
تمرين 15
Discuss the four special characteristics of services. In terms of these characteristics, how do the services offered by a doctor's office differ from those offered by a bank? (AACSB: Written and Oral Communication; Reflective Thinking)
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The four major characteristics of servic...

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Marketing 13th Edition by Gary Armstrong, Philip Kotler
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