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book Marketing 13th Edition by Gary Armstrong, Philip Kotler cover

Marketing 13th Edition by Gary Armstrong, Philip Kotler

النسخة 13الرقم المعياري الدولي: 978-0134149530
book Marketing 13th Edition by Gary Armstrong, Philip Kotler cover

Marketing 13th Edition by Gary Armstrong, Philip Kotler

النسخة 13الرقم المعياري الدولي: 978-0134149530
تمرين 18
What is captive-product pricing? What is this pricing tactic called in the case of services? Give examples. (AACSB: Communication; Reflective Thinking)
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Captive-product pricing : This is the te...

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Marketing 13th Edition by Gary Armstrong, Philip Kotler
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