Marketing 13th Edition by Gary Armstrong, Philip Kotler

تمرين 9

The most common type of contractual vertical marketing system is the franchise organization. Visit the International Franchise Association at www.franchise.organd find a franchise that interests you. Write a report describing the franchise. Identify what type of franchise it represents and research the market opportunities for that product or service. (AACSB: Written and Oral Communication; Information Technology; Reflective Thinking)