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book Marketing 13th Edition by Gary Armstrong, Philip Kotler cover

Marketing 13th Edition by Gary Armstrong, Philip Kotler

النسخة 13الرقم المعياري الدولي: 978-0134149530
book Marketing 13th Edition by Gary Armstrong, Philip Kotler cover

Marketing 13th Edition by Gary Armstrong, Philip Kotler

النسخة 13الرقم المعياري الدولي: 978-0134149530
تمرين 19
Retailers need merchandise to make sales. In fact, a retailer's inventory is its biggest asset. Not stocking enough merchandise can result in lost sales, but carrying too much inventory increases costs and lowers margins. Both circumstances reduce profits. One measure of a reseller's inventory management effectiveness is its stockturn rate (also called inventory turnover rate for manufacturers). The key to success in retailing is realizing a large volume of sales on as little inventory as possible while maintaining enough stock to meet customer demands.
Refer to Appendix 3: Marketing by the Numbers, and determine the stockturn rate of a retailer carrying an average inventory at cost of $850,000, with a cost of goods sold of $1,800,000. (AACSB: Communication; Analytical Reasoning)
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Stockturn rate : It is also known as inv...

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Marketing 13th Edition by Gary Armstrong, Philip Kotler
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