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book Marketing 13th Edition by Gary Armstrong, Philip Kotler cover

Marketing 13th Edition by Gary Armstrong, Philip Kotler

النسخة 13الرقم المعياري الدولي: 978-0134149530
book Marketing 13th Edition by Gary Armstrong, Philip Kotler cover

Marketing 13th Edition by Gary Armstrong, Philip Kotler

النسخة 13الرقم المعياري الدولي: 978-0134149530
تمرين 11
Compare and contrast push and pull promotion strategies and discuss the factors marketers consider when deciding which one to use. (AACSB: Communication; Reflective Thinking)
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Promotion means the introduction of prod...

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Marketing 13th Edition by Gary Armstrong, Philip Kotler
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