Marketing 13th Edition by Gary Armstrong, Philip Kotler

تمرين 7

In a small group, identify and research an environmental threat-such as a regulatory threat, a cultural threat, or and economic threat posed to global marketers. Analyze the issues related to this threat, discuss how affected companies are reacting, and make recommendations regarding how these companies should ad-dress the threat. (AACSB: Communication; Reflective Thinking)