Marketing 3rd Edition by Dhruv Grewal,Michael Levy

تمرين 6

Visit the Harley-Davidson USA website ( www.harley-davidson.com ) and review the information provided about its Harley Owners Group (H.O.G.), by first going to the "Owners" tab at the top. Describe the efforts the company makes to maintain customer loyalty through its programs. What are the benefits to H.O.G. members? Discuss how these measures might be effective in creating value for members.