Marketing 3rd Edition by Dhruv Grewal,Michael Levy

تمرين 11

Siemens worked with the custom motorcycle manufacturer Orange County Chopper to build the Smart Chopper-the first electric motorcycle. Visit http://www.usa.siemens.com/smartchopper/ to learn about the specifications and details of this new form of Chopper. How is Siemens using this innovation to improve its relationships with its business customers? What other outcomes might this services provider expect from its efforts?