Marketing 3rd Edition by Dhruv Grewal,Michael Levy

تمرين 10

You have been sitting in the waiting room of your mechanic's shop for more than an hour. With the knowledge that products are different from services, develop a list of the things the shop manager could do to improve the overall service delivery. Consider how the shop might overcome problems associated with the tangibility, separability, variability, and perishability of services.