Marketing 3rd Edition by Dhruv Grewal,Michael Levy

تمرين 11

Go to www.coupons.com. In which product categories does this website offer coupons? Choose a product from each category.
• How effective are coupons for selling these types of products? Why?
• Do any sellers offer rebates through this site? Why or why not?
• What are the benefi ts to the seller of using Coupons.com instead of offering coupons in a newspaper?
• How do you think Coupons.com makes money? For example, consider what companies are advertising on the site. Do the same companies offer coupons?