Marketing 3rd Edition by Dhruv Grewal,Michael Levy

تمرين 16

Zappos.com, an online shoe seller, has received praise for its stellar supply chain management. Go to www.zappos.com/warehousetour.html , look through the warehouse tour, and see how a shoe ultimately reaches the customer. How does its distribution center enable Zappos to adhere to its marketing communications message and provide excellent customer service?