Marketing 3rd Edition by Dhruv Grewal,Michael Levy

تمرين 4

Assume that the contemporary apparel company Juicy Couture has embarked on a new IMC strategy. It has chosen to advertise on TV during the NBC Nightly News and in print in Time magazine. The message is designed to announce new styles for the season and uses a 17-year-old woman as the model. Evaluate this strategy.