Marketing 3rd Edition by Dhruv Grewal,Michael Levy

تمرين 9

The Journal of Integrated Marketing Communications , published annually by graduate students at the Medill School at Northwestern University, attempts to identify best practices and provide "a forum for communications industry professionals and academia to discuss the theory and application of integrated marketing communications." Visit the site at http://jimc.medill.northwestern.edu/JIMCWebsite/site.htm , click on "What Is IMC?" and "IMC Resources." What suggestions does it make? To whom does the site seem targeted?