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Marketing 3rd Edition by Dhruv Grewal,Michael Levy
النسخة 3الرقم المعياري الدولي: 978-0077622114Marketing 3rd Edition by Dhruv Grewal,Michael Levy
النسخة 3الرقم المعياري الدولي: 978-0077622114 تمرين 12
Suppose a snack company introduces a new product called SumSeeds-sunflower seeds with energy boosters like caffeine, taurine, lysine, and ginseng. How would you expect this product's IMC program to differ from that for regular sunflower seeds sold as snacks?
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Consider a company selling sunflower see...
Marketing 3rd Edition by Dhruv Grewal,Michael Levy
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