Marketing 3rd Edition by Dhruv Grewal,Michael Levy

تمرين 14

It's holiday time, and you've decided to purchase a jewelry item for the person of your choice at Tiffany Co. Evaluate how Tiffany's advertising, personal selling, public relations, and electronic media might influence your purchase decision. How might the relative importance of each of these IMC elements be different if your parents were making the purchase?