Contemporary Business 14th Edition by Louis Boone, David Kurtz

تمرين 16

New Ways to Be a Better Town Greensburg, Kansas, had been struggling for years. Located along Highway 54, a major trucking route, the town was merely a pit stop for people on their way somewhere else. It did have a few tourist attractions: the Big Well, the world's largest hand-dug well, and a 1,000-pound meteorite that fell from the sky in 2006.Lonnie McCollum, the town's mayor, had been looking into ways to breathe new life into the town. McCollum wanted to add a little vintage charm to its quaint Main Street, but could not raise the money. And he had launched a campaign to put the "green" back in Greensburg by promoting green building technology. But the idea, which many residents associated with hippies and tree-huggers, did not go over well.Then everything changed. "My town is gone," announced Town Administrator Steve Hewitt on May 5, 2007, after surveying the damage caused by a devastating tornado. "I believe 95 percent of the homes are gone. Downtown buildings are gone, my home is gone." With a clean slate and 700 homes to replace, Hewitt vowed to rebuild Greensburg using sustainable materials. He believed the town had a unique opportunity to control its environmental impact and reduce operating costs through increased energy efficiency."What if we turned this tragedy into something beautiful?" asked resident Dan Wallach in a new business plan he wrote shortly after the disaster. Wallach and his wife had long been interested in sustainable Green living. Using their experience in developing nonprofits, the two launched Greensburg GreenTown, an organization designed to support Greensburg's green building efforts through education, fund-raising, and public relations management.One of Wallach's favorite new projects was BTI Greensburg, the local John Deere dealership. Owners Kelly and Mike Estes had decided to replace their ruined building with an energy-efficient, technologically state-of-the-art showroom featuring radiant heat, solar energy, passive cooling, and wind power. With corporate support from John Deere, BTI Greensburg would become a flagship green dealership.Long-term plans for Greensburg include a business incubator, to help displaced businesses get back on their feet and bring new businesses to town; a green industrial park, green museum, and green school system; green building codes and zoning restrictions; and a community of green homes and businesses. After viewing the video, answer the following questions:
-In what ways is the town of Greensburg a socially responsible organization?