Contemporary Business 14th Edition by Louis Boone, David Kurtz

تمرين 7

Contingency planning requires a combination of foresight and adaptability. Josh James, founder of Omniture, the Web analytics firm he recently sold to Adobe, recalls the impor-tance of being able to adapt when his company seemed on the brink of disaster. "There were times when I lay down on the floor at night, close to crying. Then my wife would come over and kick me and say, 'Get up and figure it out.' "38 Research the news headlines for situations that could (or did) require contingency planning. Report to the class what the challenge was, and how the managers involved handled it. Remark on whether the planning was effective or successful.