Contemporary Business 14th Edition by Louis Boone, David Kurtz

تمرين 18

Choose a company with which you are familiar, or whose products you use. Research the company's offerings as well as some of its socially responsible and sustainability initiatives (e.g., if the firm has set a goal to reduce its energy consumption by 20 percent). Create an advertisement that focuses on one of these initiatives as an example of positive external communication from the company.