Contemporary Business 14th Edition by Louis Boone, David Kurtz

تمرين 31

Define the four different types of utility and explain how marketing contributes to the creation of utility. Then choose one of the following companies and describe how it creates each type of utility with its goods or services:
a. Burger King
b. Polo Ralph Lauren
c. Borders bookstore
d. Supercuts hair salons
e. Adobe Systems